Helmed by Stussy’s Social Marketing Manager, Neek Lurk, the indie label brought to fruition as a means to cater to a crowd rarely represented, specializes in and has gained much traction for its relatable graphic messaging, pastel-colored garments and unorthodox product roll-outs.
In the words of Neek, "It’s for losers, weirdos, negativity, people into bondage and BDSM, porn lovers; oh…and people that get the bigger picture and meaning". When it comes to developing a niche market in today’s massive sea of streetwear labels aiming to attain a cult-like following, few manage to do so as effortlessly and organically as nascent imprint Anti Social Social Club.
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