Traplord is a New York City based street fashion clothing and lifestyle brand that started in late 2012 by A$AP Mob member, ASAP Ferg. The clothing company is an extension of what started as a merchandise business for products to be sold on tour, but developed into a full-fledged brand based on A$AP Ferg's history in design and fashionA$AP. Trap Lord is his nickname as well as the name of his 2013 debut album.
The brand sells tees, hoodies, and hats. The designs are mostly simple graphics with one or more of the brand’s logos: the name “Traplord” in an angled font, the initials “tL” shaped like a cross, a crest with birds and the tL cross, and and Traplord name inside an oval-shaped rope.